Tuesday, March 9, 2010

Cheating? There's an App for That.


Remember when being called 'tiger' was a good thing? Like when someone calls you 'champ', or 'sport' or any other variation of those peculiarly American appellations fathers call their sons while slapping them on the shoulder and throwing around the old pigskin.


Yeah, those were the good ol' days. Fast forward to the world of perpetual internet access, where privacy is a lost cause and paper trails have now gone digital. The word 'tiger' conjures up all sorts of inappropriate things (it ain’t just the animals on four legs that pop up on Google image search now), including a certain record-breaking golfer who left the world's most unfortunate digital and audio trail of infidelity in his very public fall from grace. But it turns out that the brands and companies which dropped their endorsement deals with Tiger aren't the only ones capitalizing on his marital failures.


Yes, the infamous App creator strikes again. In case you weren't familar with this new breed of entrepreneur, h/she is the consummate multi-tasker: with one hand on the pulse of pop culture, the other hand has a firm grip on the latest iphone. Throw in the programming know-how and voila! New apps appear faster than you can say spot the nearest Apple store.


This time around, it seems as though one of these brilliant minds thought, "If only there were a way to protect those careless misogynists from getting caught in their tracks!" Yes the tiger puns really won't stop. And this time, we have paw tracks to add insult to injury. Introducing Tigertext: Cover your Tracks. You know an App has traction when it makes you say, "Damn, why didn't I think of that?" No, literally TRACtion: after it deletes your text message, it leaves a graphic of animal paw tracks in the text box. Cute in a kind of shady, vile sort of way isn't it?


You can even customize the amount of time your text remains intact- from 'delete on read' to a shelf-life of up to a month. So for the cheaters playing it safe, all remnants of the deed are erased immediately. But for those who prefer to flirt with both mistresses AND danger, you can toy with this option and really get your adrenaline going. It’s an equal opportunity enabler, this app. Now if only someone could get the ‘Mission Impossible’ theme song to play while the app runs.

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